It's starts right after the long Labor Day weekend in September. Like previous years, it's a "choose the months you like" type of situation. No need to sign up- every month, Dream in Color released a special edition color and pattern and you can take a look, decide how much you adore it, and click quickly if it's for you. There's no early sign up or anything to worry about. Typically the colors are released on the 1st of the month for six months, give or take a day. Sometimes Dream in Color has shipping delays or there are holidays and they change our release date on us at the last minute. I'll post here on the blog as soon as the colors go live on our website each month. Easy peasy!